The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Client Rankings
AT&T
Client
Title
Category
Award
Points
Scorsese
Agency: BBDO / New York Category: Cinema Advertising / Single - Maximum 3 minutes
Points: 25.0
Close To Home
Agency: BBDO / New York Category: CSR - Online Films & Video / Online Films & Video
Points: 25.0
Close To Home
Agency: BBDO / New York Category: Craft - Cinematography / Cinematography
Points: 25.0
LAST TEXTS - AT&T Anti-Texting & Driving TV Campaign
Agency: BBDO / New York Category: Public Service / Television - Campaign
Points: 15.0
You've Got a Case
Agency: BBDO / New York Category: Online Branded Entertainment / Short-form
Points: 15.0
Infuse Screen Test
Agency: BBDO / New York Category: Interactive Advertising / Banners - Dynamic - Campaign
Points: 15.0
LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign
Agency: BBDO / New York Category: Public Service / Newspaper or Magazine - Campaign
Points: 10.0
The Last Text Integrated Campaign
Agency: BBDO / New York Category: Branded Content / Campaign
Points: 10.0
You've Got a Case
Agency: BBDO / New York Category: Branded Applications / Branded applications
Points: 10.0
AT&T Brackets by Six Year Olds
Agency: BBDO / New York Category: Websites / Branded Games
Points: 10.0
AT&T Brackets by Six Year Olds
Agency: BBDO / New York Category: Non-Broadcast / Short-form
Points: 10.0
The Face of Distracted Driving: Forrest
Agency: BBDO / New York + Biscuit Category: Long Form Video / Single
Points: 10.0
The Face of Distracted Driving
Agency: BBDO / New York + Biscuit Category: Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
Points: 10.0
Dropped Calls TV Campaign
Agency: BBDO / New York Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
AT&T World Cup Headercam Banner
Agency: BBDO / New York + BBDO / Atlanta Category: Branded Applications /
Points: 5.0
Plead Your Case
Agency: BBDO / New York Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
The Last Text Integrated Campaign
Agency: BBDO / New York Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
"Up All Night" Fan Montage Video
Agency: BBDO / New York Category: Online Films & Video / Video Remixes/Mashups - Single
Points: 5.0
"Up All Night" Fan Montage Video
Agency: BBDO / New York Category: Online Films & Video / Music Videos
Points: 5.0
Shout From the Mountain Integrated Campaign
Agency: BBDO / New York Category: Social Media / Best Use of Social Media
Points: 5.0
You've Got a Case
Agency: BBDO / New York Category: Social Media / Best Use of Social Media
Points: 5.0
Infuse TV Campaign
Agency: BBDO / New York Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
"Up All Night" Fan Montage Video
Agency: BBDO / New York Category: Branded Content / Music Videos
Points: 5.0
AT&T Brackets by Six Year Olds
Agency: BBDO / New York Category: Online Films & Video / Event or Live Webcast - Single
Points: 5.0
Work for Will
Agency: BBDO / Atlanta Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
AT&T Brackets by Six Year Olds
Agency: BBDO / New York Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 5.0
It's Not Complicated
Agency: BBDO / Atlanta Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
The New Possible TV Campaign
Agency: BBDO / New York Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
The New Possible TV Campaign
Agency: BBDO / New York Category: Innovation in Advertising / Single or Campaign
Points: 5.0
From One Second to the Next
Agency: BBDO / New York Category: Online Films & Video / Long Form - Single
Points: 5.0
AT&T Digital Life
Agency: BBDO / New York Category: Mobile Applications/Sites / Consumer Goods
Points: 5.0
Ticket Twosdays
Agency: BBDO / New York + Arts & Sciences / Los Angeles Category: Television / Short Form - Campaign
Points: 5.0
Ticket Twosdays
Agency: BBDO / New York + Arts & Sciences / New York Category: Online Films & Video / Short Form - Campaign
Points: 5.0
The Unseen
Agency: BBDO / New York + Anonymous Content / Los Angeles Category: Online Films & Video / Long Form - Single
Points: 5.0
Client:
AT&T
Title:
Scorsese
Category:
Cinema Advertising / Single - Maximum 3 minutes
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
AT&T
Title:
From One Second to the Next
Category:
Film / Branded Content
Award:
2014 Branded Entertainment Gold Pencil
Points:
25.0
Client:
AT&T
Title:
Close To Home
Category:
CSR - Online Films & Video / Online Films & Video
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
AT&T
Title:
Close To Home
Category:
Craft - Cinematography / Cinematography
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
AT&T
Title:
Close To Home
Category:
Craft - Editing / Editing
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
AT&T
Title:
LAST TEXTS - AT&T Anti-Texting & Driving TV Campaign
Category:
Public Service / Television - Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
AT&T
Title:
You've Got a Case
Category:
Online Branded Entertainment / Short-form
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
AT&T
Title:
Infuse Screen Test
Category:
Interactive Advertising / Banners - Dynamic - Campaign
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
AT&T
Title:
From One Second to the Next
Category:
Online / Long-Form
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
AT&T
Title:
Close To Home
Category:
Craft - Music / Sound / Music / Sound
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
AT&T
Title:
LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
AT&T
Title:
The Last Text Integrated Campaign
Category:
Branded Content / Campaign
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
AT&T
Title:
You've Got a Case
Category:
Branded Applications / Branded applications
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
AT&T
Title:
AT&T Brackets by Six Year Olds
Category:
Websites / Branded Games
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
AT&T
Title:
AT&T Brackets by Six Year Olds
Category:
Non-Broadcast / Short-form
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
AT&T
Title:
The Face of Distracted Driving: Forrest
Category:
Long Form Video / Single
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
AT&T
Title:
The Face of Distracted Driving
Category:
Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
Award:
2019 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
AT&T
Title:
Category:
Design
Award:
2001 Design Merit Award
Points:
5.0
Client:
AT&T
Title:
2 Day Rule
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
AT&T
Title:
Vegas
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
AT&T
Title:
Butcher
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
AT&T
Title:
Dropped Calls TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
AT&T
Title:
AT&T World Cup Headercam Banner
Category:
Branded Applications /
Award:
2011 Branded Entertainment Merit Award
Points:
5.0
Client:
AT&T
Title:
Plead Your Case
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
AT&T
Title:
Funny Email
Category:
Consumer Television / :30/:25 - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
AT&T
Title:
The Last Text Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
AT&T
Title:
"Up All Night" Fan Montage Video
Category:
Online Films & Video / Video Remixes/Mashups - Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
AT&T
Title:
"Up All Night" Fan Montage Video
Category:
Online Films & Video / Music Videos
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
AT&T
Title:
Shout From the Mountain Integrated Campaign
Category:
Social Media / Best Use of Social Media
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
AT&T
Title:
You've Got a Case
Category:
Social Media / Best Use of Social Media
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
AT&T
Title:
Spider
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
AT&T
Title:
Infuse TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
AT&T
Title:
"Up All Night" Fan Montage Video
Category:
Branded Content / Music Videos
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
AT&T
Title:
Work for Will
Category:
Craft / Technique / Best Writing
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
AT&T
Title:
AT&T Brackets by Six Year Olds
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
AT&T
Title:
Work for Will
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
AT&T
Title:
AT&T Brackets by Six Year Olds
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
AT&T
Title:
It's Not Complicated
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
AT&T
Title:
The New Possible TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
AT&T
Title:
Daybreak
Category:
Branded Content / Online
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
AT&T
Title:
The New Possible TV Campaign
Category:
Innovation in Advertising / Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
AT&T
Title:
From One Second to the Next
Category:
Documentaries / Online
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
AT&T
Title:
@SummerBreak
Category:
Online / Long-Form
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
AT&T
Title:
From One Second to the Next
Category:
Online Films & Video / Long Form - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
AT&T
Title:
AT&T Digital Life
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
AT&T
Title:
Close To Home
Category:
Craft - Direction / Direction
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
AT&T
Title:
Close To Home
Category:
Craft - Cinematography / Cinematography
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
AT&T
Title:
Ticket Twosdays
Category:
Television / Short Form - Campaign
Award:
2017 Film Merit Award
Points:
5.0
Client:
AT&T
Title:
Ticket Twosdays
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Merit Award
Points:
5.0
Client:
AT&T
Title:
The Unseen
Category:
Online Films & Video / Long Form - Single
Award:
2017 Film Merit Award
Points:
5.0
